Tom McFadyen
Since founding McFadyen Digital over thirty years ago, Tom McFadyen has built the team to several hundred employees across North America, South America, and Asia. Heis a frequent speaker at IRCE, NRF, and Shop.org, and he holds board and council positions at NRF, YPO, and the Oracle Commerce User Group.
This book is based on 15 years of experience designing and building dozens of enterprise-scale marketplaces that cumulatively generate billions of dollars of GMV. McFadyen Digital has supported many clients from initial strategy definition to marketplace design and implementation to long-term support and growth.
Our experience includes both B2C and B2B clients, as wellas marketplacesfor products and services. Many of the solutions we have built have scaled to over a million products or SKUs. We have built marketplaces from scratch, and we have leveraged commercial marketplace platforms as a starting point. Many of these marketplaces are internationalized, global solutions deployed to a multitude of countries, languages, currencies, payment processors, tax calculators, fulfilment systems, etc.
McFadyen Digital employs over a hundred marketplace experts, many of whom shared their hands-on experience in the writing of this book. Our challenge was not creating sufficient content, but instead trimming it down to fit into a reasonably sized business book. Many of the chapter topics—Amazon, user experience, marketing, CRO, data, metrics—couldfilla book by themselves.
What we are most proud of is that our clients have received awards for the great marketplace solutions that we have collaboratively designed and launched. Many clients have also presented their success stories ata dozen national andinternational conferences before thousands of attendees.
More information about McFadyen Digital is available at the end of the book and at www.mcfadyen.com.The website also contains many frequently updated white papers on the rapidly changing marketplace trends. For the latest marketplace updates, subscribe to our newsletter at www.mcfadyen.com/blog.
An annual report on the evolving marketplace platform vendor landscape is available in the “Marketplace Suite Spot” report. To read the most recent assessment of platform vendors visit http://www.marketplace-suite-spot.com/.
